Sales, Distribution & Marketing.
SERVICES
Brand Distribution
&Channel
Baxi operates an extensive wholesale distribution network spanning both domestic Australian markets and key Asian destinations. We connect brand partners with a multi-tiered network of distributors, retailers, and resellers — ensuring your products reach the right shelves, at the right scale, across borders.
Cross-border
E-Commerce
From a single parcel to a complete distribution pipeline, Baxi powers end-to-end cross-border commerce between Australia and China. Our online platform enables direct-to-consumer shipping with seamless customs clearance, while our network marketing team drives continuous sales momentum. We also maintain established partnerships with multiple leading e-commerce platforms in China, helping brands rapidly break into the Chinese online market. For partners looking to grow with us, we offer open distributor and reseller programmes.
Retail
&Duty Free Operations
Baxi operates three retail locations across Sydney, including Baxi Natural Health at 587 George Street in the CBD — an approved duty-free destination for international visitors. Our retail presence bridges the gap between brand discovery and purchase, serving both local shoppers and inbound tourists looking for trusted Australian health and wellness products.
Marketing
&Brand Growth
We craft tailored marketing campaigns and promotional activations designed to amplify your brand's presence in the Asian market. From social media strategy across WeChat, Weibo, and Xiaohongshu, to trade events and in-store promotions, every initiative is built around your brand's goals — ensuring a seamless, culturally resonant market entry.
ABOUT
We take pride in introducing and promoting the excellence and quality of Australian and New Zealand-made products to the world.
BAXI ENTERPRISES PTY LTD, also known as Baxi Group is Australia’s Pre-eminent CBEC distribution, sales and marketing company taking health, wellness, beauty and other products to China and South-East Asia.
BAXI is a critical player in Australia’s Cross Border trade industry, focusing on China and South-East Asia.
60,000
Clients
10,000+
Daily page view
6,500+
Active users on daily basis
5,000+
Skus products
WHAT WE DO
BRANDS WE WORK WITH
Find Stores
A： building 1, 161 manchester rd Auburn 2144
P：0421741912
A： 587 George St, Sydney NSW 2000
P：0420976088
A： 77 Burwood Rd, Burwood NSW 2134
P：0404861417
A： 3/1 Rose St, Hurstville NSW 2220
P：0429906671
CONTACT
Inquiries
For any inquiries, questions or commendations, please fill out the following form.
Head Office
Baxi Enterprises Pty Ltd
A: warehouse 2, building 1,161 Manchester road auburn